28 Apr / GoPro buys a 360 degree Video/ VR company
GoPro has always been on the forefront of innovation and today they just announced their purchase of the 360 degree video/ VR company “Kolor”. GoPro now leads the charge for VR content through their use of camera rigs (that can hold up to 14 GoPro’s at once) to shoot 360 degree content that is viewable on the Oculus Rift and Samsung Gear VR displays.
Here’s what GoPro’s CEO had to say about the acquisition: “We see that incredible opportunity for GoPro to be at the forefront of the virtual reality movement,” CEO Nick Woodman said during the company’s quarterly earnings call. “Given that GoPro is already the most widely used capture device for capturing life experiences in an immersive manner, it’s only natural that we have a seat at the table moving forward.”
Read more on it here: The Verge- GoPro’s VR Acquisition