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A few months ago the Vitruvius team set-out to create a virtual reality kitchen game for IKEA. At a store location, customers will be able to move around in this virtual kitchen game and will have a 2 minute time-frame to change the cupboards, counter, backsplash, floor, wall-colour and appliances to their liking while being fully immersed in the kitchen they are building.

Building your dream kitchen is as easy as swiping your hand left or right to choose the textures, colours, and appliances you like! From there, customers will receive a digital copy of the kitchen that they have built via email that is shareable on through social media. Virtual Reality is changing the way that consumers can interact with actual brand products, not just brand experiences.

Watch it here: Kitchen Designer VR