29 May / Virtual Reality and why it matters for marketing
The rise and power of Virtual reality (VR) has not gone unnoticed by today’s technology giants. With the purchase of Oculus VR for $2 billion in 2014, Facebook effectively ushered in an era many knew was rapidly approaching. As stated by Mark Zuckerburg, “This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” Facebook has taken the lead on making VR a social platform but it does not end there.
Samsung has teamed up with Oculus VR to develop a headset for its Galaxy Note 4 to bring VR to smartphones, Sony debuted Project Morpheus, a prototype headset for the PlayStation 4, and HTC has debuted their headset to compete directly with Facebook. These technology giants piling into the VR space only bodes well for the technology as existing supply chains will help turn today’s development kits into consumer products at lower costs.
Once these headsets become mainstream (or even just when 360 video becomes mainstream), here are some of benefits we have found that marketing agencies love:
- Ability to recreate the settings that physical products will be used in which gives customers greater confidence in the efficacy of the products they are purchasing (at Tradeshows/ Conferences)
- Ability to provide customers with experiences that would not be possible to create without physically building expensive sets or scenes that change moods and purchasing behaviours
- Tell a powerful immersive story while providing an experience with 360 degree video
- Drives consumers to experience real-life products and events by giving a glimpse into what it will be like
- Provides a novel way to cut through marketing clutter by allowing companies to tell a stronger branding story and connect with customers on a higher emotional level (combination of 360 degree video and Virtual Reality)
With all of these benefits in mind, it makes sense for marketers to at least understand the power and creativity possible in 360-degree video and virtual reality.
Read More on it here: Adweek- VR Marketing